Swatch Jelly Fish (GK100)
The Genesis of Exposed Quartz Watchmaking
The watch that started it all. Swiss industrial designers Schmid and Müller boldly rejected opaque gold cases in favor of pure transparent polyamide, exposing all 51 internal mechanical and quartz components to the wearer. Only 200 pieces were produced in the first run, launching four decades of transparent fashion.
"Why hide the clockwork when the movement itself is the work of art?"
Proved that exposing internal industrial mechanics could be high fashion rather than cheap prototyping.

Archive Documentation Artifact // 1983








